About Me – digitalmarketingintelligence.it

Marco Gerini

Head of Digital Marketing | AI Business Strategist | Growth Strategist | CRM Strategy | AI-Powered Growth

Professional Summary

Strategic and impact-driven marketing leader with over ten years of international experience in digital transformation, performance marketing, and AI-driven innovation. Specialized in CRM strategy, automation, and data-driven growth, with a proven ability to build scalable marketing ecosystems that generate measurable business results. Experienced in aligning marketing, sales, and executive teams through a unified data and performance language, fostering collaboration and sustainable growth across D2C, B2C, and B2B environments. Recognized for a transformation mindset, analytical vision, and the ability to bridge creativity and technology to deliver consistent ROI-focused impact. I balance independent execution with team leadership, coordinating cross-functional groups to achieve impactful and measurable results.

Professional Experience

2023 – Present

Knowità – Arezzo, Italy

Head of Digital Marketing & Growth Strategy (AI Business Strategist)

Leads the company’s digital growth and marketing innovation initiatives with a strong focus on customer acquisition, CRM, and automation.
Strengthened lead generation through refined segmentation and CRM funnel optimization.
Enhanced team efficiency and workflow effectiveness through process redesign and cross-functional alignment.
Developed and implemented AI-assisted marketing initiatives using tools such as ChatGPT, Claude, Perplexity and Midjourney, among a few.
Ensures continuous performance monitoring and ROI optimization across channels.

2023

Freelance

Senior Marketing Consultant

Provided strategic consulting for marketing process improvement and automation.
Supported companies in optimizing go-to-market execution and operational scalability.
Designed growth roadmaps and guided executive teams with data-driven insights and performance KPIs.
Enabled cost efficiency and marketing process automation across systems.

Jun 2022 – Dec 2022

Dr. Vranjes – Florence, Italy

Digital Marketing & CRM Manager (Interim)

Directed CRM and digital marketing strategies, optimizing the customer lifecycle and improving campaign efficiency.
Implemented HubSpot CRM and integrated marketing-sales workflows.
Led digital performance initiatives to strengthen revenue growth and acquisition effectiveness.

Oct 2019 – Jun 2022

Burton Blake – London, UK

Head of Marketing & eCommerce Strategy

Defined and executed the eCommerce growth strategy for international markets.
Reinforced online visibility and customer engagement through integrated SEO, SEM, and affiliate marketing.
Built analytics and reporting systems to guide executive decision-making.
Managed marketing budget and led strategic planning and media investments.

Jan 2018 – Oct 2019

Change Capital – Arezzo, Italy

Head of Marketing (Founding Team)

stablished marketing foundations for a fintech startup from launch to market expansion.
Designed CRM architecture and acquisition models to support scalable customer growth.
Developed KPI frameworks and training materials for partners and teams.
Acted as marketing lead for cross-functional alignment and strategy execution.

Jan 2017 – Jan 2018

Freelance – Italy & UK |

Digital Marketing Consultant

Provided digital strategy consulting and market research for SMEs and nonprofits.
Advised on brand positioning, communication, and digital transformation.
Strengthened online presence and community engagement through targeted content strategies.

Dec 2015 – Dec 2016

D’Amico Shipping Group – Rome, Italy

Junior Digital Marketing Manager

Coordinated the redesign of the corporate website and led the company’s digital transformation efforts.
Improved corporate reputation through analytics-based communication initiatives.
Defined key performance metrics for marketing operations and reporting.