Digital Marketing Intelligence

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance...

Mediators have achieved progress in efforts to get the United States and Iran back to negotiations and avert an all-out war in the Middle...

Ask ChatGPT, Gemini, or Perplexity to explain your business. Not your website. Your business. The responses can be surprisingly good. They often identify what...

Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of...

For years, economists have predicted that artificial intelligence would hollow out the labor market. Machines would write the code, analyze the contracts, draft the...

ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it...