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All posts by marco.cpa@gmail.com

A Guide to Web Guide: Our Hybrid Search Future

Is Google Web Guide the future of search? Dr. Pete analyzes Google’s new hybrid search interface, breaking down the 10 types of “query fan-out” that drive results and explains why search marketers need to prepare for a more conversational search style.

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Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday

Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a “product mindset” can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to...

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Did We Pass Peak AIO? — Whiteboard Friday

Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.

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Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use...

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13 Best AI Automation Tools to Increase Productivity & Efficiency

Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly.

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Why Does Google Parameter &num= Matter? — Whiteboard Friday

The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools...

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Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday

Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.

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A Round-up of All the Great Talks From MozCon New York 2025

Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.

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2026 SEO Trends: Top Predictions from 20 Industry Experts

Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can’t ignore.

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22 Black Friday Marketing Strategies to Maximize Your Profits

Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.

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