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All posts by marco.cpa@gmail.com

7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday

Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.

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Convince Your Boss to Send You to MozCon 2026 [Plus Bonus Letter Template]

Struggling to convince your boss to send you to MozCon? Use these proven templates to make a confident, ROI-focused pitch that secures your spot.

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What is Index Bloat? — Whiteboard Friday

Is your website carrying deadweight? Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. Because if you don’t trim the excess pages from your site, you’re making Google work harder to...

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How to Integrate PR & SEO for Maximum Brand Visibility

Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.

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How To Make Your Brand Discoverable in AI Search

Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.

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AI & Search Whiteboard Friday Rollup

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LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

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The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.

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Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday

Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.

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Brand Bias in Prompts: An Experiment

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

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