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All posts by marco.cpa@gmail.com

5 Takeaways from Google’s GEO Guidelines

What do Google’s official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy.

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How to Film a Great Whiteboard Friday Video — Whiteboard Friday

Learn how to film a fantastic Whiteboard Friday video. Moz’s Jo Cameron shares her top tips for choosing a topic, structuring your board, wardrobe dos and don’ts, and on-camera delivery.

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The Top AI Search Skills Hiring Managers Want (From 1,543 Job Listings)

Wondering which AI search skills hiring managers want most? See data from 1,543 SEO jobs and learn how to frame AI, GEO, AEO and measurement on your resume for 2026

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How to Prepare for any SEO Conference, Including MozCon

Looking to make the most out of attending your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like MozCon. Whether you’re a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make...

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The New Rules of AI Visibility and How To Prepare for It

Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.

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7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday

Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.

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Convince Your Boss to Send You to MozCon 2026 [Plus Bonus Letter Template]

Struggling to convince your boss to send you to MozCon? Use these proven templates to make a confident, ROI-focused pitch that secures your spot.

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What is Index Bloat? — Whiteboard Friday

Is your website carrying deadweight? Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. Because if you don’t trim the excess pages from your site, you’re making Google work harder to...

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How to Integrate PR & SEO for Maximum Brand Visibility

Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.

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How To Make Your Brand Discoverable in AI Search

Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.

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