Digital Marketing Intelligence

I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another....

A decade of light-night history is closing out this week, with Stephen Colbert’s tenure as the host for “The Late Show” coming to an...

Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into conversions, according to new...

Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant.  But...

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to...

As companies battle it out with employees over RTO policies, Dropbox is choosing to stay out of the drama by prioritizing remote work.  “The...