Digital Marketing Intelligence

Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into conversions, according to new...

Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant.  But...

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to...

As companies battle it out with employees over RTO policies, Dropbox is choosing to stay out of the drama by prioritizing remote work.  “The...

Watch this video on YouTube In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a...

For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B...