Digital Marketing Intelligence

Is Google Web Guide the future of search? Dr. Pete analyzes Google’s new hybrid search interface, breaking down the 10 types of “query fan-out”...

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models...

Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes...

Rob Reiner, the son of a comedy giant who became one himself as one of the preeminent filmmakers of his generation with movies such...

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can...

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for...