Digital Marketing Intelligence

Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which...

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total...

As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly...

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another...

A potent winter storm threatened blizzard-like conditions, treacherous travel, and power outages in parts of the Upper Midwest as other areas of the country...

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of...