Digital Marketing Intelligence

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion data, and the role...

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand...

Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for...

*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist...

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady...

Major dairy producer Prairie Farms has announced a recall of select gallons of its popular Fat Free Milk due to concerns that the beverage...