Digital Marketing Intelligence

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should...

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had...

*This is a rerun of a previous DTM episode. Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the...

If it’s one thing that can consistently break the internet, it’s pets. Take Pancho the diva: The 1-year-old English cream mini dachshund started his...

Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel...

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction...