If you wake up before sunrise ready to start the day, you’re not alone—and in many ways, the modern world is designed for you. Schools start early. Meetings begin at 8 a.m. And showing up first is still seen as a sign of dedication. Research from the University of...

Walmart just ran a real-world test of agentic commerce, and the results weren’t encouraging. Purchases completed directly inside ChatGPT converted at roughly one-third the rate of transactions where users clicked through to Walmart’s site. In other words, moving checkout into the AI interface reduced conversion rates by about 66%....

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal. In recent years, ChatGPT product recommendations and its Shopping...

Most businesses don’t have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a...

LinkedIn is launching a new AI-powered feed ranking system that uses large language models and GPUs to analyze post content and surface more relevant updates to its 1.3 billion members. Why we care. Understanding how LinkedIn surfaces content is critical if you want your posts — or your brand’s...

After-hours meetings have gone from rare to regular occurrences, and while some are hoping AI can help reverse the trend, experts warn breaking the habit will take more than tech. In a recent survey conducted by AI-powered workspace provider Miro, 33% of US-based knowledge workers said they frequently attended...

We’ve updated our page on Agentforce with details of the Agentforce Contact Center release. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees...

Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. It takes months of training and tests the limits of...

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the mistakes that shaped her career — and the lessons every advertiser should take from them. When Google sneaks settings past you Chloe’s first story centers on Google’s account-level automated...

AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers should pay closer attention to: usage is rising quickly, while trust is not. The “Klaviyo AI Persona Research,” based on a survey of nearly 8,000 consumers, found 60%...