Why do so many businesses fail even when the product is strong? In this episode, Brian Will explains why founder sales skills—not funding, markets, or strategy—often determine whether a business survives. He shares practical sales conversation techniques, negotiation strategies, and simple ways entrepreneurs can close more deals by asking...

In 2026, news SEO content performance isn’t just defined by page views and clicks — brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer just about the first page of Google. You have to meet readers anywhere and everywhere they...

Elon Musk has been summoned to Paris on Monday, where investigators are looking into allegations of misconduct related to the social media platform X, including the spread of child sexual abuse material and deepfake content. The world’s richest man and Linda Yaccarino — the former CEO of X —...

Most B2B organizations are running on a broken feedback loop.  Marketing generates leads based on engagement signals.  Demand gen qualifies them against criteria that often diverge from what sales actually needs.  Sales closes (or doesn’t) with little visibility into what marketing did to get a prospect to the table. ...

Just because a startup fails doesn’t mean it can’t cash out big.  According to a report by Forbes, defunct companies are selling their digital footprints to AI companies as training data—and making real money from it. Shanna Johnson, the CEO of now-defunct software company Cielo24, told the publication that...

While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is especially significant. The digital age has created endless avenues for self-expression, connection, and community among niche audiences. It’s brought...

We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the scientific demand for rigor. Hundreds, if not thousands, of lifelike personas can be generated within minutes by vendors promising strong results. But these often operate as methodological black boxes, producing outputs that...

What if the reason your business feels stuck isn’t effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth opportunities go unnoticed. They explore how cognitive bias in business decision making affects marketing...

A California company has recalled more than 3.1 million bottles of lubricating eye drops because it had not properly tested—and thus could not prove—whether the products were sterile. These products are sold under several names at major retailers across the country. The company, K.C. Pharmaceuticals, initiated the recall on...

In an AI-driven economy, companies have more data than ever but still struggle to turn it into useful daily decisions. Google is betting that a revamped Data Studio can become the place where users quickly explore, organize and act on data across its ecosystem. Why the switch back. Google...