Six months ago, there was a core update that would’ve tanked your website. But it didn’t. It didn’t because your team fixed your canonicals, redirection issues, duplication issues, and JavaScript rendering eight months earlier. It was the kind of drudge work a technical engineer or developer got stuck with...

Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements and consent limitations make granular customer data harder to access and use. At the same time, marketing teams are...

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly...

You landed your dream job, or so you thought. But quiet doubts grow harder to ignore: “Did I choose right?” “Can I do this for the rest of my life?” “I want something more.” These questions seem to collide with major life transitions that often hit in your 30s...

Watch this video on Vimeo Every PPC professional has a story they wish they could erase. For Danny Gavin, founder of Optidge, it wasn’t a failed bidding strategy or a campaign that overspent. It was something far simpler—and arguably much more painful. Danny joined me on PPC Live The...

Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone saw roughly the same results for the same query. That world is disappearing. Between geography, shopping history, inventory, and platform-specific...

AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it’s becoming one...

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind it. CRM administration is the operational discipline that determines...

Inside Frankfurt Airport‘s new Terminal 3 building, there is a concourse that defies the standard logic of airport design. While the business model of most airports has made the airside space past security checkpoints into aggressive shopping malls interspersed with rows of gate seating, the German airport has made...

SEO attribution has always been messy. Unlike paid search, organic search lacks the same tracking granularity, has a lag between the work and the results, and often depends on signals you can’t control, such as rankings. To make matters worse, attribution is even more of a black box today,...