It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community. It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster...
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It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community. It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster...
Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass. 00:00 Introduction 01:26 Random Acts of Marketing Explained...
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results...
Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Greg Abel—who became president and CEO of Berkshire Hathaway on January 1, 2026, succeeding Warren Buffett, who remains chairman of the board—made one of his first major splashes Sunday: announcing an agreement...
Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, AI-assembled experiences at scale across channels. Many enterprises are relying on static, channel-specific content. With Contentful on board, Salesforce wants to help these...
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real...
The importance of establishing authority through link building has only increased as the surface areas of search expand into LLMs. Your content is now competing with more sources, including AI results in the SERP and AI-generated content from other publishers. At the same time, backlinks remain important signals of...
When supervising colleagues, you often need to guide their behavior and help them to improve their skills. That means noticing the mistakes people are making and giving them good feedback that will influence their behavior in the future. You might find, though, that your team members don’t improve as...
Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear across AI-powered shopping experiences. The new reports are built for advertisers who want to understand product visibility across Google’s AI shopping surfaces. As more shoppers use conversational search via...