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All posts by Digital Marketing Intelligence

AI Strategy Starts With Leadership, Not Technology

AI isn’t just another software upgrade. It’s changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roetzer explains why organizations that treat AI as a technology project are missing the bigger opportunity—and why lasting transformation starts with executives who understand...

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5 questions to ask AI vendors before you buy anything

There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At the beginning of this wave, I took more calls and answered more emails than I do these days. Over...

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The viral influencer who broke ChatGPT’s brain just proved OpenAI’s latest GPT-Live model still can’t beat him

ChatGPT just launched a new voice model, and above all else, its conversations are meant to feel natural. Seriously—the word natural appears no less than 13 times in OpenAI’s announcement of GPT-Live. Where previous voice models relied on turn-based conversations, GPT-Live aims to actively listen to users and continuously...

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The key to a more productive life is to pace yourself

Below, Elizabeth Svoboda shares five key insights from her new book, The Art of Pacing: A Guide to Balancing Short-Term Demands With Long-Term Thriving. Svoboda is an award-winning science writer and contributor to Scientific American, Psychology Today, and The Boston Globe. What’s the big idea? Thriving over the long term depends on learning...

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The secret to scaling vibe coding isn’t better prompts

With vibe coding growing in popularity, enterprise organizations need standards and workflows to scale it sustainably. Prompt logs are an essential part of that foundation. They document how AI-generated code came together, making audits, maintenance, and knowledge transfer much easier. Vibe coding uses natural language prompts to generate code....

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Growth experimentation: A guide for growing marketing teams

Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments improve channel-by-channel optimization as marketing teams push for measurable, repeatable growth under tight budgets. The pressure is real. In HubSpot’s 2026 State of Marketing report, 73% of...

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Why Leaders Need Better Perspective, Not More Data

Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn’t access to data. It’s seeing beyond your own assumptions. Leadership expert Cornelia Choe explains why perspective blindness is becoming one of the biggest risks for organizations, how AI is changing the value...

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Trump calls World Cup chief Infantino to lift red card suspension for key U.S. player

U.S. President Donald Trump intervened on behalf of star U.S. forward Folarin Balogun, whose red-card suspension was lifted in a decision that allows him to play in a World Cup match against Belgium on Monday. Balogun, the American leader with three goals in the tournament, received a red card...

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Turning marketing complexity into a competitive advantage

Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered analytics, commerce channels, content engines, partner networks, and emerging digital experiences.  The possibilities for personalization, agility, and growth are unprecedented. With that opportunity comes a new kind...

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What chronic illness taught me about running a leaner, smarter business

Hustle culture is built on the toxic lie that the human body is an unlimited resource. In the entrepreneurial world, we are conditioned to believe that success is directly proportional to how much sleep we sacrifice, how many fires we personally extinguish, and how hard we can push through...

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