Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic...
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Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track. Beyond social posts and news articles,...
As companies battle it out with employees over RTO policies, Dropbox is choosing to stay out of the drama by prioritizing remote work. “The pandemic tested our assumption that we have to be in person in order to be productive,” Dropbox chief people officer Melanie Rosenwasser told The Associated...
Watch this video on YouTube In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was...
For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search...
Most businesses don’t struggle because they lack talent or ideas. They struggle because leadership becomes too dependent on one person having all the answers. Jason Wilde explains why the future of innovation depends on building environments where teams can experiment, collaborate, and solve problems together instead of relying on...
The May 2026 MarTech Conference gathered a panel of marketing leaders to tackle a defining tension: preserving authentic storytelling in an era shaped by AI and data. In the session, “Marketing’s moment: Reclaiming the power of the story, fueled by data and AI,” moderator A. Lee Judge, co-founder and...
Are you planning your PPC channel budgets by comparing Google Ads, Meta Ads, GA4, and your CRM/CMS data? Since those data don’t align, what do you report on? And how do you make sure you’re optimizing for real impact? If you think you need better tracking, cleaner UTMs, and...
Long before this week’s trip to China, President Donald Trump was already predicting on social media that his Chinese counterpart, Xi Jinping, would “give me a big, fat hug when I get there.” But Beijing’s deep economic ties to Iran, as well as trade tensions over tariff threats stretching...
Congrats! You got your first job! While you may have had temporary jobs while going to school, you might be feeling a variety of emotions, including excitement as well as some anxiety at the prospect of a first full-time job. While being hired means your employer believes that you...