When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and automated journeys and instead peppered users with frequent messaging that lacked personalization. Six months in, the impact is deeper than we expected....
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As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a result, Marketers need the right AEO tools to reach...
Winter Olympics 2026 highlights: All the viral and dramatic moments—from the ‘Quad God’ to Alysa Liu
The Milan Cortina Winter Olympics may be winding down, but the memories will linger for years to come. The competition began on Wednesday, February 4, with the official opening ceremony on Friday, February 6. A little more than two weeks later, the Games will conclude with an epic closing...
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest SEO Jobs (Provided to Search Engine Land by SEOjobs.com) Digital...
If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise. A Semrush analysis of 8,000 U.S. content marketing job listings shows a profession in the middle of a structural shift. Companies are no longer hiring content marketers just...
Building a Business People Can’t Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You’ll learn how to design experiences that move people from satisfaction...
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark on consumer search behavior, marketing strategies like generative engine...
After more than a decade of planning, an overlooked side of the ski haven of Aspen, Colorado, will soon be revamped into a new base village. Named Chalet Alpina and covering two-and-a-half city blocks, the development will build a new modern ski lift that is closer to the city’s...
Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said, an SEO agency is only as good as its partnership with its clients. That’s when SEO’s true value can be realized. What this looks like practically is working together...
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online. More and more consumers are getting their answers directly from...