Are you intimidated by personal finance? Vivian Tu wants to help. Tu is known for her TikTok account, “Your Rich BFF,” where she makes entertaining videos about personal finance. Topics include how to negotiate your salary and practical tips for dealing with credit card debt. Tu, who refers to...
All posts by Digital Marketing Intelligence
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How might adopting an open semantic data standard like OSI change martech vendor selection and integration...
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation and a frustrating bottleneck. In my opinion, both tools...
The public outcry over artificial intelligence has largely focused on what it could mean for the average worker. Entry-level jobs in sectors like tech and finance have already been impacted by the rise of AI. And while economists have said the claims of workforce disruption are overblown at the...
For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture that should make marketing leaders pause. On the one hand, adoption within marketing teams is nearly universal. On the other hand, consumers remain skeptical...
For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture that should make marketing leaders pause. On the one hand, adoption within marketing teams is nearly universal. On the other hand, consumers remain skeptical...
The rules of hiring have changed—and many small business owners are still playing by an outdated talent playbook. In this episode, John Jantsch sits down with Rob Levin to explore how to upskill employees for AI, navigate the ongoing talent shift, and build a future-ready team for small and...
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. While experimentation...
Most SEO professionals give Google too much credit. We assume Google understands content the way we do — that it reads our pages, grasps nuance, evaluates expertise, and rewards quality in some deeply intelligent way. The DOJ antitrust trial told a different story. Under oath, Google VP of Search...
President Donald Trump’s State of the Union address on Tuesday is likely to be a test run of the message Republicans will give to voters in November’s elections for control of the House and the Senate. The president and his party appear vulnerable, with polls showing much of America...