It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can pipe performance data into an AI assistant and get optimization recommendations back before your coffee is done....
All posts by Digital Marketing Intelligence
The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor. Before their feud with Baldoni, Blake Lively and her husband, Ryan Reynolds, were well-liked...
Google Ads is automatically enabling conversion-based customer lists for eligible advertisers starting, with data processing scheduled to begin on Aug. 18. The update applies to advertisers already using both Enhanced Conversions and Customer Match but who have not yet activated conversion-based customer lists. Why we care. As privacy changes...
After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a new survey from eClerx, 78% of marketing leaders say their martech stacks do not support their business goals despite significant investment over...
Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience...
Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in roughly 48% of tracked Google searches, and prevalence climbs as high as 100% for healthcare and treatment queries. ChatGPT...
The streaming and media wars continue with yet another big acquisition: Fox Corporation is acquiring Roku for $22 billion. The two companies announced the deal before markets opened on Monday morning, with Fox saying it will pay $160 per share in a purchase that will combine cash and Fox...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: As third-party cookies vanish and B2B journeys grow more complex, what is the role of...
A lower cost per lead and higher lead volume don’t necessarily translate into more signed cases. That’s because leads and signed cases are not the same thing. Between the ad click and the signed retainer sit intake qualification, follow-up speed, and conversion. If you’re measuring PPC success based only...
I spent years in environments where the stakes of misplaced attention were immediate and visible: helping Jay-Z build enterprises at Roc Nation, then alongside the very talented team at Westbrook. What I watched in those rooms, and later confirmed as an investor, is that the people who moved the...