Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past.  Organic search promises compounding visibility, while paid search delivers immediate control.  Most teams ultimately favor one over the other based on experience, budget constraints, or a...

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?  Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of “ROI: The Musical,” to discuss why so many B2B organizations seem to steer away from getting...

Old Brick Farm, where Larry Doll raises chickens, turkeys and ducks, was fortunate this Thanksgiving season. Doll’s small farm west of Detroit had no cases of bird flu, despite an ongoing outbreak that killed more than 2 million U.S. turkeys in the last three months alone. He also avoided...

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops teams, I’ve seen the biggest performance lifts come from...

There are certain things that make it obvious that you are a working parent. And I am not talking about the bags under your eyes or the six cups of coffee needed to get through the day. It usually happens at 4:59 p.m. when they start to pack up...

Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly rolled out after Google introduced the campaign-level setting in August 2025. Why we care. The shift gives advertisers a simpler, more...

At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you learn firsthand that love without legal protection can cost...

In this episode of the Duct Tape Marketing Podcast, we uncover how to magnetize the right clients by escaping the “obscurity tax” and building true market eminence. Guest David Newman breaks down the power of contrarian thinking, bold positioning, and sharing real expertise—not watered-down content. Learn why polarizing your...

President Donald Trump indicated Sunday that he plans to meet with New York City’s mayor-elect Zohran Mamdani and said they’ll “work something out,” in what could be a detente for the Republican president and Democratic political star who have cast each other as political foils. Trump has for months slammed Mamdani, falsely labeling him...

While the travel media ecosystem remains fragmented, there are some key elements that marketers can utilize to drive decisions by appealing to consumers’ emotions. The Expedia Group’s recently released “Science of Wanderlust” research provides insights and a roadmap. Wanderlust is the emotional spark that drives travel decisions, and the...