Digital Marketing Intelligence

Selected News

Upskilling Your Team for What’s Next

The rules of hiring have changed—and many small business owners are still playing by an outdated talent playbook. In this episode, John Jantsch sits...

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Marketing experiments every growth team should run

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and...

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Content scoring tools work, but only for the first gate in Google’s pipeline

Most SEO professionals give Google too much credit. We assume Google understands content the way we do — that it reads our pages, grasps...

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How Trump will use his upcoming State of the Union address

President Donald Trump’s State of the Union address on Tuesday is likely to be a test run of the message Republicans will give to...

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Email retention after Gmail’s ‘Manage Subscriptions’ rollout

When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean...

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Profound vs Scrunch AI for AEO: Which tool delivers better ROI?

As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing...

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