Digital Marketing Intelligence

For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility....

For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the...

UnitedHealth Group has laid off dozens of remote employees in healthcare technology and services marketing from its Optum unit, who were given two weeks notice...

Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy approvals for each ad component, rather than the...

Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on...

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively...