*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares...

Major dairy producer Prairie Farms has announced a recall of select gallons of its popular Fat Free Milk due to concerns that the beverage may be contaminated with food-grade cleaning agents, which could make consumers ill if ingested. Here’s what you need to know. Prairie Farms recalls select Gallon...

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients.  Whether you manage ads for clients, run them for your own practice, or are just getting started, these tips...

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it.  Today’s most innovative companies are leveraging AI to transform passive consumers into active collaborators, empowering each person to play...

Our expert this week has a few hot takes.  Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with me. I swear...

After Thanksgiving, brands will bombard you with Black Friday and Cyber Monday promotions. It can be overwhelming to know what to buy. After all, some deals aren’t actually all that good. And besides, you don’t want to make impulse buys that you’ll regret later and that will end up...

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer’s journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune...

Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on...

AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, the gap between what AI appears to know and what it can responsibly recommend is becoming a real risk...

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates...