PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not. As 2026 begins, carrying those beliefs forward guarantees more of the same. This...
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Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance masqueraded as insight. And an entire economy was built on the comforting lie that activity equals meaning....
I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: What multi-channel content distribution is How to efficiently syndicate content across platforms Content distribution ideas that align with the...
Handmade punch cards are trending on TikTok as a cute, visual way to track 2026 goals. Modeled after the punch cards that will secure you a free coffee or sandwich after showing loyalty to one café or another, they’re meant to instead get punched, stamped, or checked off, one...
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His experiences demonstrate how hard work, learning from mistakes, and...
Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based on user preferences. Now, agentic AI can shortlist options and make purchase decisions on a consumer’s behalf. This shift...
What should businesses focus on as marketing evolves in 2026? In this solo episode, John Jantsch breaks down 6 marketing trends that will shape 2026, from the growing importance of local SEO and customer retention to the rise of trust-based micro-influencers and authentic content. You’ll learn why “real” is...
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your owned content is...
Is cable television truly dead? The markets are about to test the hypothesis. Shares of Versant Media Group began trading on the Nasdaq Monday under the ticker symbol VSNT, effectively completing Versant’s spinoff from parent company Comcast Corporation. Versant comprises a bundle of cable television networks and similar digital...
The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $25 billion. The deal triggered a global reorganization: more than 4,000 jobs cut (some likely happening on the very date of this publication),...