Digital Marketing Intelligence

At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of...

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns...

The National Park Service will offer free admission to U.S. residents on President Donald Trump‘s birthday next year — which also happens to be Flag Day...

Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s...

For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now...

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain...