Digital Marketing Intelligence

AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance by click-through...

AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals...

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Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in...

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance...

Mediators have achieved progress in efforts to get the United States and Iran back to negotiations and avert an all-out war in the Middle...