Digital Marketing Intelligence

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech...

Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance...

Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized. The...

What’s the point of a manager, really? Ask an executive, and they may say managers are essential for ensuring accountability and team performance. Ask...

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote...

It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of...