Digital Marketing Intelligence

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Google brings its Veo video generation model to Google Ads globally

Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required. How...

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Context engineering is the real AI advantage in marketing

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real...

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4 Prompt Tracking Mistakes — Whiteboard Friday

Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your...

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The Business Case for Play at Work

What if play isn’t a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with...

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Seed Keywords: The Starting Point for SEO Research

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a...

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Why zero-click search doesn’t mean zero influence

In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His observation captures an important...

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