Digital Marketing Intelligence

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech...

A lower cost per lead and higher lead volume don’t necessarily translate into more signed cases. That’s because leads and signed cases are not...

I spent years in environments where the stakes of misplaced attention were immediate and visible: helping Jay-Z build enterprises at Roc Nation, then alongside...

Google is broadening its Limited ad serving policy on Search, giving itself more authority to restrict impressions from advertisers it considers unqualified or potentially...

We’ve updated our story on bulk email restrictions to include news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools. Get an...

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value.