Digital Marketing Intelligence

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The best AI visibility tools that actually improve lead quality

Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals....

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From boots to Bernie: Zohran Mamdani’s inauguration served up many viral moments

New York City kicked off the new year with a new mayor in democratic socialist Zohran Mamdani, whose inauguration flooded the internet with viral...

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Google tests blue Send button that replaces AI Mode in the search box

Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which...

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Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total...

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3 roles every marketing leader needs now

As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly...

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Top 10 SEO expert columns of 2025 on Search Engine Land

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another...

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