Digital Marketing Intelligence

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How Leaders Should Really Use AI

*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to...

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How to Diagnose and Fix Google Maps Ranking Drops

Lost rankings or calls from your Google Business Profile? Learn a step-by-step process to confirm a drop, find the real cause, and recover your...

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SEOs Should Not Dismiss Geo for Being Low-Traffic

Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe...

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A Guide to Web Guide: Our Hybrid Search Future

Is Google Web Guide the future of search? Dr. Pete analyzes Google’s new hybrid search interface, breaking down the 10 types of “query fan-out”...

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Why click-based attribution shouldn’t anchor executive dashboards

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models...

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4 steps to building real AI skills without waiting on leadership

Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes...

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