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Category Archives: Uncategorized

ChatGPT Ads adds conversion bidding and stronger measurement

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance marketers. The update introduces several features advertisers have come to expect from mature advertising platforms, including conversion-optimized bidding, mobile measurement integrations, and bulk campaign management....

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Iran war update: Mediators are reporting progress in diplomatic efforts in the Middle East

Mediators have achieved progress in efforts to get the United States and Iran back to negotiations and avert an all-out war in the Middle East, two regional officials said Monday, with a pause in attacks coming after a period of rapidly escalating tensions. The comments came after neither the...

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How to audit your AI entity footprint

Ask ChatGPT, Gemini, or Perplexity to explain your business. Not your website. Your business. The responses can be surprisingly good. They often identify what a company does, who it serves, where it operates, and what differentiates it from competitors, drawing on websites, reviews, press mentions, social profiles, and other...

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AI may finally make ‘women’s work’ valuable. But will women benefit?

For years, economists have predicted that artificial intelligence would hollow out the labor market. Machines would write the code, analyze the contracts, draft the emails, and automate the work that once defined white-collar status. What would remain, they argued, would be the human skills that machines can’t replicate: caregiving,...

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ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools

ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it continues building out its advertising platform. The updates bring ChatGPT Ads closer to the feature set advertisers expect from more mature ad platforms, particularly around...

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HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots

A good chunk of the June 2026 HubSpot releases focused on handing AI agents more room to work: a new CLI for coding agents, Prospecting Agent opening up to every paid hub, Customer Agent picking up forms and invoice questions, and intent signals now pulled straight out of your...

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Which SEO tools are worth it for small businesses?

There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything they need to maintain a competitive edge in search, without breaking the bank. Solving this challenge is ‌non-negotiable....

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The 5 Stages From Operator to Owner (Rerun)

Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the five stages agency founders go through as they scale from overworked operators to true owners. They discuss founder dependency, leadership identity shifts, hiring...

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Before you refresh that page, run this test

Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether you fix the right thing when you do. Most teams catch it late, then reach for the same tool every time: refresh it. Update the date, add...

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Airline stocks shrug as State Department tells Americans to exercise ‘worldwide caution’ in travel warning

As the conflict in the Middle East intensifies, Americans living and traveling abroad are being asked to exercise increased caution. The U.S. State Department issued a “worldwide caution” travel advisory on July 18, 2026. “Due to heightened tensions in the Middle East, the security environment remains complex with the...

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