A campaign goes out. The results come in. They’re good; better than expected. Everyone celebrates (as they should), the numbers make their way into a report or dashboard, and the team moves on to the next campaign. Or maybe the results aren’t good. There’s discussion about what might have...

Performance marketers have access to a wealth of detailed conversion data. A purchase can reveal product choices, basket value, discounts, channel, location, and dozens of other attributes. The limitation is that paid media decisions rarely depend on the transaction alone. A $100 order from a first-time buyer and a...

Below, Claire Stapleton shares five key insights from her new book, Don’t Be Evil: Bad Bosses, Fake Promises, and My Escape From Big Tech. Stapleton spent 12 years at Google, joining straight out of college in 2007 and rising to become a senior communications leader at YouTube. In 2018,...

Google confirmed it is working on fixing a bug with favicons not showing properly within Google Search. Rajan Patel, Google’s VP, Engineering for Search, said “It’s an issue on our end. We identified the issue and we’re addressing it as quickly as we can. Sorry that this happened.” The...

B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% of respondents are very confident in the accuracy and completeness of their data. Yet measurement influences strategy or budgets for 88% of respondents in paid...

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows. The strongest options in 2026 are Writesonic GEO for end-to-end optimization, Profound for enterprise analytics,...

What if the reason your business feels stuck isn’t effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth opportunities go unnoticed. They explore how cognitive bias in business decision making affects marketing...

Not too many years ago, before the dawn of Kindles, used bookstores were a refuge for budget-minded, voracious readers. As the industry evolved, many suffered. Now they’re seeing a resurgence in sales, but the customers increasingly aren’t bookworms. They’re AI companies. Barter Books, for instance, typically sells 2,000 to...

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: How can martech vendors restructure their product engineering and sales pitches to focus on modular, iterative...

When ChatGPT cites a web page, where did that page come from? In July, our team at RESONEO captured and dissected 1,200 ChatGPT answers, 88,000 search results, and 26,900 distinct pages to find out. (Disclosure: I’m the co-founder of RESONEO.) We found three layers in how ChatGPT grounds its...