Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer service, and renewals. Response speed matters to insurance companies. Leads contacted within one...

Below, Owen Fitzpatrick shares five key insights from his new book, Inner Propaganda: Leading Hearts and Minds Through Turbulent Times. Fitzpatrick is a social psychologist, behavioral change expert, and international speaker who has spent three decades studying how beliefs are formed, challenged, and transformed. He has traveled to more...

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development has left many businesses...

Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for Google AI Pro & Ultra susbcribers in English. More details. Gemini 3.7 Flash was announced yesterday as Google’s “most intelligent workhorse model yet for coding and...

Busy doesn’t mean productive. The real skill is deciding which things deserve your time and which don’t. I’m in charge of the marketing efforts for an entire business unit, which includes 200+ products distributed among four product lines. On this scale, putting in more effort isn’t a viable strategy...

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he...

A large franchisee for the fast-casual dining chain Moe’s Southwest Grill has filed for Chapter 11, becoming the latest chain restaurant operator to seek bankruptcy protection this year. The franchisee, Quality Fresca of Palm Beach, Florida, is seeking to end its leases at 16 locations, most of which are...

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that...

You can build the most sophisticated signal orchestration capability in your market. You can identify target accounts with precision, track buying committees across multiple channels, and surface intent signals weeks before a competitor even knows there’s an opportunity. And then a sales representative gets a notification, waits 48 hours...

Every week, there’s another headline about the future of search. Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. YouTube has become a search engine in its own right. From the outside, search looks increasingly fragmented. People...