Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required. How it works. Upload up to three static images into Asset Studio and Veo generates videos up to 10 seconds long with natural motion, designed specifically...

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real skills. Neither one determines whether a marketing team gets genuine value from AI or just produces polished outputs that nobody trusts. What determines value is...

What if play isn’t a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with Piera Gelardi, co-founder of Refinery29 and author of The Playful Way, about how a playful mindset helps leaders unlock better ideas, build resilient workplace culture,...

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do more work...

In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His observation captures an important surface-level trend: fewer users are clicking through to websites. The deeper shift, however, is structural. What has changed is the way information is evaluated, repeated,...

A statue of Christopher Columbus has been placed on the grounds of the Eisenhower Executive Office Building adjacent to the White House, the latest effort by President Donald Trump’s administration to recognize the controversial explorer. The statue is a replica of one that was tossed into Baltimore’s harbor in...

AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, they’ll replace the need for human SEO analysis entirely. Early experiments suggest otherwise. While AI can assist with technical tasks and even generate usable outputs, it still depends heavily...

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly...

If you wake up before sunrise ready to start the day, you’re not alone—and in many ways, the modern world is designed for you. Schools start early. Meetings begin at 8 a.m. And showing up first is still seen as a sign of dedication. Research from the University of...

Walmart just ran a real-world test of agentic commerce, and the results weren’t encouraging. Purchases completed directly inside ChatGPT converted at roughly one-third the rate of transactions where users clicked through to Walmart’s site. In other words, moving checkout into the AI interface reduced conversion rates by about 66%....