AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it’s becoming one...

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind it. CRM administration is the operational discipline that determines...

Inside Frankfurt Airport‘s new Terminal 3 building, there is a concourse that defies the standard logic of airport design. While the business model of most airports has made the airside space past security checkpoints into aggressive shopping malls interspersed with rows of gate seating, the German airport has made...

SEO attribution has always been messy. Unlike paid search, organic search lacks the same tracking granularity, has a lag between the work and the results, and often depends on signals you can’t control, such as rankings. To make matters worse, attribution is even more of a black box today,...

It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can pipe performance data into an AI assistant and get optimization recommendations back before your coffee is done....

The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor. Before their feud with Baldoni, Blake Lively and her husband, Ryan Reynolds, were well-liked...

Google Ads is automatically enabling conversion-based customer lists for eligible advertisers starting, with data processing scheduled to begin on Aug. 18. The update applies to advertisers already using both Enhanced Conversions and Customer Match but who have not yet activated conversion-based customer lists. Why we care. As privacy changes...

After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a new survey from eClerx, 78% of marketing leaders say their martech stacks do not support their business goals despite significant investment over...

Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience...

Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in roughly 48% of tracked Google searches, and prevalence climbs as high as 100% for healthcare and treatment queries. ChatGPT...