Watch this video on YouTube In this episode of PPC Live The Podcast, I sit with Veronika Höller to unpack a real-world PPC mistake — from campaigns that looked perfect on the surface to the deeper issues that were quietly killing performance. From “perfect” campaigns to zero revenue Veronika...

At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line into “creepy.” In the session, “Winning attention without losing trust: creating meaningful moments across the customer journey,” moderator Angela Vega, director of...

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely invisible. That channel...

We explore why meaningful work and intentional leadership matter more than ever in today’s AI-driven business landscape. In this episode, Tom Rath joins John Jantsch to discuss how entrepreneurs can avoid burnout, escape reactive busy work, and build purpose-driven businesses that create lasting impact. They dive into employee engagement,...

Google said it has “resolved” an issue with logging data within Google Search Console reporting. The logging issue happened between May 13, 2025 through April 27, 2026, about 50 weeks. The resolution did not fix the past data, but it did fix the issue going forward. What Google said....

The Pentagon said Friday that it has reached deals with seven tech companies to use their artificial intelligence in its classified computer networks, allowing the military to tap into AI-powered capabilities to help it fight wars. Google, Microsoft, Amazon Web Services, Nvidia, OpenAI, Reflection and SpaceX will provide their...

For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business....

AI is no longer a future disruptor for marketing. It is already changing discovery and buying decisions, and how organizations evaluate market opportunities and compete for growth. Despite this, many marketing leaders are still being evaluated primarily on campaign execution rather than their ability to guide enterprise transformation. Gartner...

At one point or another, most of us have stared at our computer screen and wondered: Is this it? For some, it’s a passing feeling. Yet, for others, that boredom turns into lingering dissatisfaction, leading to quiet quitting, or even walking away from a job entirely, which rarely solves...

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you...