Technical SEO is full of recommendations, but not all of them deserve the same priority. A task that’s critical for one website may not be worth the effort on another. Instead of chasing green audit scores or clearing every warning in your SEO tool, focus on the activities that...

You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those answers, well, you may not even be a consideration. That’s why understanding Answer Engine Optimization (AEO) and rank tracking...

When we installed a new furnace in a rental property, the city’s mechanical inspector told me it didn’t pass code due to how the natural gas line was run. I started to argue—I know the code—but challenging building inspectors is often counterproductive, whether on the current project or the...

Watch this video on Vimeo During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more than £1,000 after the budget was set as daily instead of lifetime. Because the...

Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result, the company has lost more than $200 billion in market value, and analysts are saying Agentforce isn’t ready for...

CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone of your revenue team, and when the data inside it is wrong, every process built on top of it breaks too. I’ve seen more CRM...

AI isn’t just another software upgrade. It’s changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roetzer explains why organizations that treat AI as a technology project are missing the bigger opportunity—and why lasting transformation starts with executives who understand...

There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At the beginning of this wave, I took more calls and answered more emails than I do these days. Over...

ChatGPT just launched a new voice model, and above all else, its conversations are meant to feel natural. Seriously—the word natural appears no less than 13 times in OpenAI’s announcement of GPT-Live. Where previous voice models relied on turn-based conversations, GPT-Live aims to actively listen to users and continuously...

Below, Elizabeth Svoboda shares five key insights from her new book, The Art of Pacing: A Guide to Balancing Short-Term Demands With Long-Term Thriving. Svoboda is an award-winning science writer and contributor to Scientific American, Psychology Today, and The Boston Globe. What’s the big idea? Thriving over the long term depends on learning...