There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real...

The importance of establishing authority through link building has only increased as the surface areas of search expand into LLMs. Your content is now competing with more sources, including AI results in the SERP and AI-generated content from other publishers. At the same time, backlinks remain important signals of...

When supervising colleagues, you often need to guide their behavior and help them to improve their skills. That means noticing the mistakes people are making and giving them good feedback that will influence their behavior in the future. You might find, though, that your team members don’t improve as...

Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear across AI-powered shopping experiences. The new reports are built for advertisers who want to understand product visibility across Google’s AI shopping surfaces. As more shoppers use conversational search via...

Most businesses spend too much time looking polished and not enough time building trust. As AI changes how customers discover and evaluate companies, generic messaging, safe branding, and surface-level credibility are becoming easier to ignore. Megan Hargroder explains why trust signals like reviews, personal stories, niche positioning, and real...

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead...

A damaged chemical tank in Southern California cracked over the weekend, which authorities were hopeful would relieve pressure and reduce the risk of an explosion. Some 50,000 residents in Garden Grove, a city of roughly 170,000 about 40 miles (60 kilometers) south of downtown Los Angeles, have been evacuated...

Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness. Most SEO leaders know AI Overviews exist. The challenge is execution: translating...

If you want to succeed at work, you not only need to get work done, you need to do the right kind of work. That work involves helping to complete projects that really matter to your organization—ones that are central to the mission. You don’t get assigned to those...

Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. When I say metadata, I mean everything from schema markup and product-feed attributes to image descriptors, DAM tags, provenance signals,...