The May 2026 MarTech Conference gathered a panel of marketing leaders to tackle a defining tension: preserving authentic storytelling in an era shaped by AI and data. In the session, “Marketing’s moment: Reclaiming the power of the story, fueled by data and AI,” moderator A. Lee Judge, co-founder and...

Are you planning your PPC channel budgets by comparing Google Ads, Meta Ads, GA4, and your CRM/CMS data? Since those data don’t align, what do you report on? And how do you make sure you’re optimizing for real impact? If you think you need better tracking, cleaner UTMs, and...

Long before this week’s trip to China, President Donald Trump was already predicting on social media that his Chinese counterpart, Xi Jinping, would “give me a big, fat hug when I get there.” But Beijing’s deep economic ties to Iran, as well as trade tensions over tariff threats stretching...

Congrats! You got your first job! While you may have had temporary jobs while going to school, you might be feeling a variety of emotions, including excitement as well as some anxiety at the prospect of a first full-time job. While being hired means your employer believes that you...

Watch this video on YouTube In this episode of PPC Live The Podcast, I sit with Veronika Höller to unpack a real-world PPC mistake — from campaigns that looked perfect on the surface to the deeper issues that were quietly killing performance. From “perfect” campaigns to zero revenue Veronika...

At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line into “creepy.” In the session, “Winning attention without losing trust: creating meaningful moments across the customer journey,” moderator Angela Vega, director of...

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely invisible. That channel...

We explore why meaningful work and intentional leadership matter more than ever in today’s AI-driven business landscape. In this episode, Tom Rath joins John Jantsch to discuss how entrepreneurs can avoid burnout, escape reactive busy work, and build purpose-driven businesses that create lasting impact. They dive into employee engagement,...

Google said it has “resolved” an issue with logging data within Google Search Console reporting. The logging issue happened between May 13, 2025 through April 27, 2026, about 50 weeks. The resolution did not fix the past data, but it did fix the issue going forward. What Google said....

The Pentagon said Friday that it has reached deals with seven tech companies to use their artificial intelligence in its classified computer networks, allowing the military to tap into AI-powered capabilities to help it fight wars. Google, Microsoft, Amazon Web Services, Nvidia, OpenAI, Reflection and SpaceX will provide their...