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Category Archives: Uncategorized

How ongoing sterility issues set off a massive eye drop recall

A California company has recalled more than 3.1 million bottles of lubricating eye drops because it had not properly tested—and thus could not prove—whether the products were sterile. These products are sold under several names at major retailers across the country. The company, K.C. Pharmaceuticals, initiated the recall on...

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Google is bringing back a familiar name: Data Studio

In an AI-driven economy, companies have more data than ever but still struggle to turn it into useful daily decisions. Google is betting that a revamped Data Studio can become the place where users quickly explore, organize and act on data across its ecosystem. Why the switch back. Google...

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AI search adoption splits along income lines

Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly...

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This invisible career ceiling is holding women back

On my last day at my old job, I couldn’t go in. I’d been burning through sick days for months (more than I could explain to my manager) because I didn’t yet have words for what was happening to me. I was 25, running product at a tech company,...

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Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes

Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that have shaped her career in PPC. With more than a decade of experience across search, social, programmatic, digital out of home and ABM, she shared a candid look at...

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Email delivers ROI, but many teams still can’t prove it

Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem...

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Email delivers ROI, but many teams still can’t prove it

Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem...

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The Real AI Race Isn’t About Models or Data. It’s About Context.

Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting between tools generate content that sounds exactly like what...

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The Role of AI in Modern Copywriting

AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marketers test hundreds of campaign variations faster than ever before. They explore the legacy of...

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Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption

Lean In, the feminist organization founded by Sheryl Sandberg, has a new focus: fighting the gender gap in AI adoption.  The nonprofit has put out new research that digs into how women use AI in the workplace relative to their male counterparts, which captures an adoption gap that has...

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