LinkedIn is launching a new AI-powered feed ranking system that uses large language models and GPUs to analyze post content and surface more relevant updates to its 1.3 billion members. Why we care. Understanding how LinkedIn surfaces content is critical if you want your posts — or your brand’s...

After-hours meetings have gone from rare to regular occurrences, and while some are hoping AI can help reverse the trend, experts warn breaking the habit will take more than tech. In a recent survey conducted by AI-powered workspace provider Miro, 33% of US-based knowledge workers said they frequently attended...

We’ve updated our page on Agentforce with details of the Agentforce Contact Center release. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees...

Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. It takes months of training and tests the limits of...

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the mistakes that shaped her career — and the lessons every advertiser should take from them. When Google sneaks settings past you Chloe’s first story centers on Google’s account-level automated...

AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers should pay closer attention to: usage is rising quickly, while trust is not. The “Klaviyo AI Persona Research,” based on a survey of nearly 8,000 consumers, found 60%...

Most business owners unknowingly leave thousands of dollars in tax savings on the table every year. In this episode, John talks with tax strategist Peter Holtz about proactive tax planning, common deductions many entrepreneurs miss, and why year-round strategy matters more than last-minute filing. They discuss overlooked opportunities like...

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google. When Chrome launched in 2009, they called it, “The Fast Browser.” They used this same line time and time...

Investors in the live entertainment giant Live Nation are feeling optimistic this morning after reports that the company has settled its civil antitrust lawsuit with the Department of Justice (DOJ) and 39 participating states. The settlement will cost Live Nation, but it means that the company has narrowly avoided...

Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad performance. Why we care. Advertisers who don’t actively...