For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business....

AI is no longer a future disruptor for marketing. It is already changing discovery and buying decisions, and how organizations evaluate market opportunities and compete for growth. Despite this, many marketing leaders are still being evaluated primarily on campaign execution rather than their ability to guide enterprise transformation. Gartner...

At one point or another, most of us have stared at our computer screen and wondered: Is this it? For some, it’s a passing feeling. Yet, for others, that boredom turns into lingering dissatisfaction, leading to quiet quitting, or even walking away from a job entirely, which rarely solves...

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you...

There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As AI lowers the barriers to building custom tools and the per-seat SaaS model starts to show its limits, marketers...

Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned...

Technology tycoons Elon Musk and Sam Altman are poised to face off in a high-stakes trial revolving around the alleged betrayal, deceit and unbridled ambition that blurred the bickering billionaires’ once-shared vision for the development of artificial intelligence. The trial, which is scheduled to begin Monday with jury selection,...

Microsoft teased new AI reporting features within Bing Webmaster Tools that enhance the AI performance reports and other reports around AI. The new features that were showcased include citation share, grounding query intent, GEO-focused recommendations. More details. Several shared screenshots of this presentation that was given by Krishna Madhavan...

Contextual collaboration reflects a shift from structured interfaces to systems that interpret intent through language, behavior, and interaction. Instead of requiring users to translate what they want into filters and forms, systems can now work with context directly. As a result, experiences become adaptive rather than predefined. Relevance is...

The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this summer, rolling out cereal boxes with either classic in-box playable toys or...