The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra and GetApp from tech industry analyst firm Gartner. Gartner acquired Software Advice in 2014 as part of its efforts to build out what it called its Digital Markets business. At...

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized emails at scale by automating workflows, segmenting audiences, and...

Most goals do not fail because of a lack of motivation. They fail because people misunderstand the odds. Kyle Austin Young explains why goal setting breaks down, how hidden risks quietly derail progress, and how his probability hacking framework helps leaders and entrepreneurs intentionally improve their chances of success....

Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that perform nearly as well as much larger ones. What’s happening. In a research paper presented at...

The brothers operated in the glitz and glamour of the Hamptons and South Beach. Two were high-end real estate brokers dubbed “The A Team.” The third went to law school and ran their family’s private security firm, which caters to heads of state and the rich and famous. They...

Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance versus numbers.” Nuance wants to know how people feel, how brands are conceptualized and understood, what unknown drivers cause human behavior and what drives business success. Numbers...

Since the Trump administration deployed 2,000 immigration officers to Minneapolis a few weeks ago, childcare workers have been on high alert. Immigration officers have shown up at childcare centers across Minnesota, leaving many childcare workers scared to show up for work. Childcare providers, who have long faced funding challenges...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK, followed by Japan. The expansion is expected to roll...

AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely to disrupt the consumer journey, and it breaks the landscape into four clear archetypes: Breached, Undefended, Contested...

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. This post explores how the most...