After several days of complaints from businesses, Google has confirmed it is investigating reports of missing reviews from Google Local listings and has paused the ability of Google Business Profile listings to receive reviews. What Google said. A Google spokesperson told us: “When our systems detect suspicious reviews, we...

Most businesses don’t have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a...

Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions? Google processes more than 5 trillion searches annually. But content marketers should pay closer attention to how Google interprets those...

It’s an era of media consolidation—and decoupling.  On Monday morning, Comcast Corporation announced plans to separate its media and technology businesses into two separate, publicly traded companies, spinning off NBCUniversal and Sky. The move effectively reverses one of the most transformational—and controversial—business combinations in media history: Comcast’s 2011 merger...

Six months ago, there was a core update that would’ve tanked your website. But it didn’t. It didn’t because your team fixed your canonicals, redirection issues, duplication issues, and JavaScript rendering eight months earlier. It was the kind of drudge work a technical engineer or developer got stuck with...

Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements and consent limitations make granular customer data harder to access and use. At the same time, marketing teams are...

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly...

You landed your dream job, or so you thought. But quiet doubts grow harder to ignore: “Did I choose right?” “Can I do this for the rest of my life?” “I want something more.” These questions seem to collide with major life transitions that often hit in your 30s...

Watch this video on Vimeo Every PPC professional has a story they wish they could erase. For Danny Gavin, founder of Optidge, it wasn’t a failed bidding strategy or a campaign that overspent. It was something far simpler—and arguably much more painful. Danny joined me on PPC Live The...

Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone saw roughly the same results for the same query. That world is disappearing. Between geography, shopping history, inventory, and platform-specific...