AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance by click-through rate than by revenue or pipeline influenced, according to a new report from marketing production platform Knak. The finding exposes a gap between adopting AI...

AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance by click-through rate than by revenue or pipeline influenced, according to a new report from marketing production platform Knak. The finding exposes a gap between adopting AI...

AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketing channels that cannot be easily commoditized. John Jantsch explains how to build a systematic referral strategy, create stronger strategic...

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it? That’s the...

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance marketers. The update introduces several features advertisers have come to expect from mature advertising platforms, including conversion-optimized bidding, mobile measurement integrations, and bulk campaign management....

Mediators have achieved progress in efforts to get the United States and Iran back to negotiations and avert an all-out war in the Middle East, two regional officials said Monday, with a pause in attacks coming after a period of rapidly escalating tensions. The comments came after neither the...

Ask ChatGPT, Gemini, or Perplexity to explain your business. Not your website. Your business. The responses can be surprisingly good. They often identify what a company does, who it serves, where it operates, and what differentiates it from competitors, drawing on websites, reviews, press mentions, social profiles, and other...

For years, economists have predicted that artificial intelligence would hollow out the labor market. Machines would write the code, analyze the contracts, draft the emails, and automate the work that once defined white-collar status. What would remain, they argued, would be the human skills that machines can’t replicate: caregiving,...

ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and campaign management as it continues building out its advertising platform. The updates bring ChatGPT Ads closer to the feature set advertisers expect from more mature ad platforms, particularly around...

A good chunk of the June 2026 HubSpot releases focused on handing AI agents more room to work: a new CLI for coding agents, Prospecting Agent opening up to every paid hub, Customer Agent picking up forms and invoice questions, and intent signals now pulled straight out of your...