Google is broadening its Limited ad serving policy on Search, giving itself more authority to restrict impressions from advertisers it considers unqualified or potentially confusing to users. The update could affect how frequently ads appear on certain searches, particularly for newer advertisers, brands with poor user feedback or advertisers...

We’ve updated our story on bulk email restrictions to include news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools. Get an AI-generated audio overview of bulk email restrictions from Google, Yahoo, and Microsoft. On Feb. 1, 2024, Google and Yahoo started enforcing new requirements for bulk...

Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success – Episode 4 Creating more content should make your business easier to find. So why are so many brands becoming less visible? John breaks down the AI content trap, why generic marketing is getting...

If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler...

As the U.S. prepares for an extravagant celebration of its founding principles, fewer Americans see their country as exceptional, a new poll finds. The survey from The Associated Press-NORC Center for Public Affairs Research highlights many Americans’ feeling of unease over the future of its representative government — particularly...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow to move...

Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality, competitive pressure, and revenue objectives. Yet many teams still treat the funnel split as a fixed...

Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized. The data isn’t as clear as it used to be. There are no accurate search volumes for AEO search prompts. Yet, it’s critical that search specialists,...

What’s the point of a manager, really? Ask an executive, and they may say managers are essential for ensuring accountability and team performance. Ask an employee, and they’ll probably tell you that becoming a manager is their main path to advancement. Both perspectives hold truth, and both underscore a...

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses...