Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $100 million, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal knowledge instantly accessible across campaigns, teams and tools. Doti AI,...

SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to call their optimization “SEO.” As a consequence, I’ve been dedicating much of...

John Jantsch sits down with LinkedIn expert Lorenzo Johnson to break down the four pillars of social selling that drive real results. Lorenzo explains how to improve your LinkedIn SSI score, build trusted relationships, and create value-driven content that stands out in a sea of generic AI posts. You’ll...

Wall Street pointed toward strong gains before markets opened Monday as a bipartisan deal to end the federal government shutdown gained traction in the Senate, though it lacked any clear resolution to expiring health care subsidies that Democrats have been fighting for. Rising hopes for an end to the...

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d...

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and...

*This is a rerun of a previous DTM episode. Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven...

If it’s one thing that can consistently break the internet, it’s pets. Take Pancho the diva: The 1-year-old English cream mini dachshund started his career early in the fame-hungry world of LA, and is now a celebrity with 148,000 followers on Instagram. “We created this personality of this dog...

Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel performance reporting for greater visbility. Why we care. Advertisers using PMax for store goals in the U.S. can now reach drivers directly on Waze through...

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. The challenge? B2B organizations must: Orchestrate complex buying committees, navigate multi-stakeholder decisions Manage...