Small businesses are planning to hire fewer recent college graduates than they did in 2025, making it likely harder for this cohort to find entry-level jobs. In our recent national survey, we found that small businesses are 30% more likely than larger employers to say they are not hiring...

Less than 200 years ago, scientists were ridiculed for suggesting that hand washing might save lives. In the 1840s, it was shown that hygiene reduced death rates, but the underlying explanation was missing. Without a clear mechanism, adoption stalled for decades, leading to countless preventable deaths. The joke of...

Measuring your marketing and sales success by defining, measuring and optimizing the stages an account progresses through will make the attribution conversation obsolete.  Yeah, I said it. Teams obsessively track impressions, clicks, website visits, form fills, event registrations, content downloads and MQLs to try and scientifically associate that behavior...

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI...

The Food and Drug Administration commissioner’s effort to drastically shorten the review of drugs favored by President Donald Trump’s administration is causing alarm across the agency, stoking worries that the plan may run afoul of legal, ethical, and scientific standards long used to vet the safety and effectiveness of new medicines....

Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3, based on Tinuiti’s latest benchmark report. Click growth for advertisers hit its strongest rate since early 2021, while average CPCs declined slightly for the second consecutive quarter. AI-driven results continue to...

Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than ever, teams are overwhelmed, and most tools are sitting unused while the bills keep coming. The real problem isn’t...

If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO....

You can’t self-care your way out of a toxic workplace, and leadership consultant Amy Leneker explains why. In this episode, we unpack how workplace stress, toxic positivity, and broken trust quietly undermine teams, culture, and performance. Amy shares a practical framework leaders can use to identify stress, rebuild trust,...

Mattel Inc. is introducing an autistic Barbie on Monday as the newest member of its line intended to celebrate diversity, joining a collection that already includes Barbies with Down syndrome, a blind Barbie, a Barbie and a Ken with vitiligo, and other models the toymaker added to make its...