Most SEO professionals give Google too much credit. We assume Google understands content the way we do — that it reads our pages, grasps nuance, evaluates expertise, and rewards quality in some deeply intelligent way. The DOJ antitrust trial told a different story. Under oath, Google VP of Search...

President Donald Trump’s State of the Union address on Tuesday is likely to be a test run of the message Republicans will give to voters in November’s elections for control of the House and the Senate. The president and his party appear vulnerable, with polls showing much of America...

When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and automated journeys and instead peppered users with frequent messaging that lacked personalization. Six months in, the impact is deeper than we expected....

As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a result, Marketers need the right AEO tools to reach...

The Milan Cortina Winter Olympics may be winding down, but the memories will linger for years to come. The competition began on Wednesday, February 4, with the official opening ceremony on Friday, February 6. A little more than two weeks later, the Games will conclude with an epic closing...

Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest SEO Jobs (Provided to Search Engine Land by SEOjobs.com) Digital...

If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise. A Semrush analysis of 8,000 U.S. content marketing job listings shows a profession in the middle of a structural shift. Companies are no longer hiring content marketers just...

Building a Business People Can’t Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You’ll learn how to design experiences that move people from satisfaction...

Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark on consumer search behavior, marketing strategies like generative engine...

After more than a decade of planning, an overlooked side of the ski haven of Aspen, Colorado, will soon be revamped into a new base village. Named Chalet Alpina and covering two-and-a-half city blocks, the development will build a new modern ski lift that is closer to the city’s...