Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and then trigger personalized workflows and content for each group....

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could be monetized beyond subscriptions and enterprise deals. What’s happening. According to reporting from The Information, OpenAI has begun exploring ad formats and partnerships, with early discussions pointing toward ads...

Over the past five years, the remote work revolution has changed life as we know it for corporate folks like myself. And while I’m on the record singing the praises of working from home, I’d like to set the record straight: It’s not without its faults. Don’t get me...

For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility. Implementing lazy loading to keep LCP scores in the green.  While these practices remain foundational to a healthy site, the rise of large, multimodal models...

For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running smoothly. But a more human question is emerging — does all this technology help us create better, more creative work or does...

UnitedHealth Group has laid off dozens of remote employees in healthcare technology and services marketing from its Optum unit, who were given two weeks notice in November, sources told Health Payer Specialist. Fast Company has reached out to UnitedHealth for confirmation. Those employees were based in “multiple states on the...

Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy approvals for each ad component, rather than the entire ad, reducing delays caused by a single non-compliant element. Asset-level ad reviews were first spotted in June and officially introduced last month. What’s new....

Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages...

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served...

*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company,...