The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it.  Today’s most innovative companies are leveraging AI to transform passive consumers into active collaborators, empowering each person to play...

Our expert this week has a few hot takes.  Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with me. I swear...

After Thanksgiving, brands will bombard you with Black Friday and Cyber Monday promotions. It can be overwhelming to know what to buy. After all, some deals aren’t actually all that good. And besides, you don’t want to make impulse buys that you’ll regret later and that will end up...

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer’s journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune...

Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on...

AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, the gap between what AI appears to know and what it can responsibly recommend is becoming a real risk...

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates...

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past.  Organic search promises compounding visibility, while paid search delivers immediate control.  Most teams ultimately favor one over the other based on experience, budget constraints, or a...

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?  Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of “ROI: The Musical,” to discuss why so many B2B organizations seem to steer away from getting...

Old Brick Farm, where Larry Doll raises chickens, turkeys and ducks, was fortunate this Thanksgiving season. Doll’s small farm west of Detroit had no cases of bird flu, despite an ongoing outbreak that killed more than 2 million U.S. turkeys in the last three months alone. He also avoided...