As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default.  But as a standalone measurement strategy, it’s showing its age.  Click metrics now carry disproportionate...

Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes to pursue. While AI is clearly transforming the workplace, applying it meaningfully in a work context is far more nuanced than using ChatGPT to find...

Rob Reiner, the son of a comedy giant who became one himself as one of the preeminent filmmakers of his generation with movies such as “The Princess Bride,” “When Harry Met Sally …” and “This Is Spinal Tap,” has died. He was 78. Reiner and his wife, Michele Singer,...

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. But there’s a huge difference between emails that sound good and...

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously damage his career. Google’s AI generated a detailed narrative...

This holiday season isn’t quite so merry for American shoppers as large shares are dipping into savings, scouring for bargains, and feeling like the overall economy is stuck in a rut under President Donald Trump, a new AP-NORC poll finds. The vast majority of U.S. adults say they’ve noticed higher than...

Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. According to “The 2026 Marketing Intelligence Report” (registration required) from marketing intelligence platform Funnel and Ravn Research, 72% of in-house marketers and 55%...

At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to...

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red...

The National Park Service will offer free admission to U.S. residents on President Donald Trump‘s birthday next year — which also happens to be Flag Day — but is eliminating the benefit for Martin Luther King Jr. Day and Juneteenth. The new list of free admission days for Americans is the latest example...