Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results.  That said, an SEO agency is only as good as its partnership with its clients. That’s when SEO’s true value can be realized.  What this looks like practically is working together...

I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online. More and more consumers are getting their answers directly from...

Spotify’s most senior engineers don’t type code anymore. In fact, they have not written a single line of code since December, co-CEO Gustav Söderström revealed during a recent earnings call. It’s not that they’ve stopped working. Instead, through a combination of Claude Code and Honk (a specialized internal system...

On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers you don’t immediately have. The conversation explored how communication missteps can escalate client tension — and...

Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can demonstrate return, down from 49% last year. At first glance, that looks like AI is losing momentum. It’s not. The definition of ROI has simply...

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use...

What if your biggest expense isn’t your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build...

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information.  While the inner workings of generative AI are famously complex, patents and research papers filed by major tech companies such as Google and Microsoft provide...

Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions matter, the secret sauce is understanding the context behind a person’s interaction with your brand at a given moment. A...

A leading U.S. health official on Sunday urged people to get inoculated against the measles at a time of outbreaks across several states and as the United States is at risk of losing its measles elimination status. “Take the vaccine, please,” said Dr. Mehmet Oz, the Centers for Medicare...