If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO....

You can’t self-care your way out of a toxic workplace, and leadership consultant Amy Leneker explains why. In this episode, we unpack how workplace stress, toxic positivity, and broken trust quietly undermine teams, culture, and performance. Amy shares a practical framework leaders can use to identify stress, rebuild trust,...

Mattel Inc. is introducing an autistic Barbie on Monday as the newest member of its line intended to celebrate diversity, joining a collection that already includes Barbies with Down syndrome, a blind Barbie, a Barbie and a Ken with vitiligo, and other models the toymaker added to make its...

PPC advice in 2025 leaned hard on AI and shiny new tools.  Much of it sounded credible. Much of it cost advertisers money.  Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not. As 2026 begins, carrying those beliefs forward guarantees more of the same.  This...

Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance masqueraded as insight. And an entire economy was built on the comforting lie that activity equals meaning....

I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: What multi-channel content distribution is How to efficiently syndicate content across platforms Content distribution ideas that align with the...

Handmade punch cards are trending on TikTok as a cute, visual way to track 2026 goals.  Modeled after the punch cards that will secure you a free coffee or sandwich after showing loyalty to one café or another, they’re meant to instead get punched, stamped, or checked off, one...

On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His experiences demonstrate how hard work, learning from mistakes, and...

Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based on user preferences. Now, agentic AI can shortlist options and make purchase decisions on a consumer’s behalf. This shift...

What should businesses focus on as marketing evolves in 2026? In this solo episode, John Jantsch breaks down 6 marketing trends that will shape 2026, from the growing importance of local SEO and customer retention to the rise of trust-based micro-influencers and authentic content. You’ll learn why “real” is...